How is this different to a normal real estate agency?

Selling with Pikelet feels like working with any good agency. We handle everything: the price, the listing, the open homes, the negotiation, the paperwork. The difference is the bill. We charge one flat fee of $13,000 including GST instead of a percentage commission, and we don't sell marketing extras. On a $1m sale a traditional agency takes around $35,920 in commission and marketing.

What does the fee actually cover?

Everything needed to sell. $3,500 when you go live covers professional photos, drone shots, floor plan, write-up, signboard, the top realestate.com.au listing (Premiere+) and Domain. $9,500 is paid at settlement, out of the sale price. There's nothing else to pay.

Which areas do you cover?

Brisbane, Logan, Gold Coast and Ipswich. Email us at hello@pikelet.com.au if you're outside those areas and we'll see what we can do.

When should I NOT use Pikelet?

Don't use Pikelet if you want to pay $20,000 extra for the razzle-dazzle. We don't do coffee chats, wear suits or drive fancy cars. Everything we do is optimised to get you the best price at the lowest transaction cost. No BS.

Pay less commission.

Sell your home with a licensed agent for one flat fee of $13,000. That covers everything: photos, signboard, realestate.com.au and Domain, open homes, negotiation and the paperwork. One flat fee, not a percentage.

Sent within 8 hours, no obligation to list.

Licensed agency, QLD #4947207·Brisbane, Gold Coast, Logan & Ipswich

Pikelet cofounders Kaitlyn Sapier and Jackson Grant beside a Pikelet For Sale sign at Hall Court, 5/35 Hall St, Chermside.

Every home listed on

Under contract in 11 days.

13/136 Smith Rd, Woodridge QLD 4114. Listed Aug 2026, 3 written offers, sold for $524,500. Tested off-market first, then a public campaign.

11
days to under contract: 15
groups inspected: 6
enquiries: 3
written offers

View the listing on realestate.com.au

Front of 13/136 Smith Rd, Woodridge: a two-storey brick townhouse

Sold · Aug 2026

On the market now

Pikelet listings

How your sale would run

Front of 68 Fernvale Rd, Brassall: a Queenslander-style home behind a white picket fence

For sale

Offers over mid $700,000s

68 Fernvale Rd, Brassall QLD 4305

312House

View listing

Aerial view over Miami on the Gold Coast, the apartment's block marked one street back from the beach

For sale

Price guide Saturday

1/2105 Gold Coast Hwy, Miami QLD 4220

222Apartment

View listing

Street front of the Southport duplex: a two-storey home in grey weatherboard with a double garage

Coming soon

Price on enquiry

Southport QLD 4215

423Duplex

Address on request until it launches publicly.

View listing

An apartment block in silhouette at dusk, standing in for the withheld Lutwyche photo

Off market

Price on enquiry

Lutwyche QLD 4030

221Apartment

Address withheld until launch. Ask us for the brief.

Email us for the brief

Map of South East Queensland showing Pikelet's current campaigns across Brisbane, Logan, Ipswich and the Gold Coast

BrassallWoodridge· SoldLutwycheSouthportMiami

Where we sell

Brisbane, Logan, Gold Coast and Ipswich

How it works

Eight steps. Two payments.

The same premium campaign for every home, whatever its price.

1
Pikelet property report
Your likely price and the sales behind it, checked by a licensed agent. Texted within 8 hours.
2
Sign the Form 6
One digital signature appoints us.
3
Off-market pricing test
A week with 50+ local buyer's agents before the public sees it. Real price feedback, sometimes an offer.
4
Go live on realestate.com.au and Domain
$3,500
Photos, drone shots, floor plan and signboard, then the top listing on realestate.com.au and Domain.
Premiere+ listing included
realestate.com.au's top listing tier, which most agencies charge extra for. Against a standard listing it gets:
2.4x
enquiries
2.5x
views
1.9x
seen in search
Source: realestate.com.au, 2024
5
Open homes and private inspections
Weekly opens and private inspections, run for you until it sells.
The market, watched daily
Nearby listings, sales and price drops checked daily, and what they mean for you.
6
Offers come in
Every buyer, open-home visitor and offer is transparently available to you.
Your campaign
Live
- Open home
  9 groups through, 4 second looks
  Sat 11:20am
- Buyer interest
  Buyer's agent, finance approved
  Sat 3:05pm
- Offer
  Contract issued, 30-day settlement
  Sun 9:40am
Example
7
Negotiation
A licensed agent negotiates the price. On a flat fee, every extra dollar is yours.

8Settlement$9,500

Paid out of the sale price at settlement. $13,000 all up, including GST. A traditional agency takes about $35,920 on a $1m sale.

See the full pricing breakdown

Go live$3,500

At settlement$9,500

Total, inc GST$13,000

How we compare

Same agency service. A third of the cost.

A traditional agent charges a percentage, then sells you the marketing on top. A sell-it-yourself website leaves you to run the sale. Pikelet does the lot, for one fee.

Pikelet compared with a traditional agent and selling it yourself
What you get	Pikelet	Traditional agent	Sell it yourself
What you pay	$13,000 flat, inc GST	About $35,920 on a $1m sale	From $699 to list, then your time
Off-market price test with 50+ buyer's agents	Included	Rarely	Not included
Licensed agent negotiates for you	Included	Included	Not included
See every enquiry, open-home visitor and offer live	Included	A weekly phone call	It's your inbox

Pikelet compared with a traditional agent and selling it yourself
What you get	Pikelet	Traditional agent
What you pay	$13,000 flat, inc GST	About $35,920 on a $1m sale
Off-market price test with 50+ buyer's agents	Included	Rarely
Licensed agent negotiates for you	Included	Included
See every enquiry, open-home visitor and offer live	Included	A weekly phone call

Pikelet vs traditional agents Pikelet vs selling it yourself

Why our pricing is low

We've binned the costs that don't maximise your profit on sale.

Cutting these, and automating our admin, lets us charge a flat fee about a third of what a traditional agent takes.

Percentage commissions
On a percentage, winning you an extra $10k is only worth about $200 to your agent.
Local brochure drops
realestate.com.au attracts the buyer for 9 in 10 homes that sell on it. Local letterbox drops aren't worth the cost.
Auctions
Auctions are a gamble. Pass in and you usually sell for less, after paying for the bigger campaign.
Social media campaigns
We don't know anyone who bought a house off TikTok. Genuine buyers search on realestate.com.au and Domain, so we focus there.
Property videos
Quality photos are all that's needed to get buyers to open homes. Videos are an unnecessary cost.
Fancy signboards
A simple sign does the job, and we don't put our faces on it. We focus on promoting your property, not our agency.
Billboards and bus stops
This one is self explanatory.
Champagne
We don't give you presents on sale. You're welcome to buy your own with your savings!
Big teams
Pikelet is two full-time staff with software doing the rest, so you're not paying for offices or assistants.
Our own trust account
We don't run one. Buyer deposits are paid into your solicitor's trust account, not ours.

Who you're working with

We are on a mission to build a more efficient, transparent and honest real estate industry.

“Kaitlyn is a tech founder and AI expert who became a real estate agent. Operates at a super-human pace, a pace the rest of the industry hasn’t caught up to and probably won’t. Every step was methodical, well explained, and I never found myself needing to ask a question that hadn’t already been covered.”

Amy de Groot · Agency Client · Gold Coast, 2026

Kaitlyn Sapier

Licensed Agent & Cofounder

Previously at

Ten years in tech, then a buyer's agent on the Gold Coast. Sold my own home pre-COVID, in a down market, for $65k above what local agents quoted. Now fully licensed in QLD and running Pikelet full-time.

Jackson Grant

Technology & Cofounder

Previously at

Before Pikelet, I spent years at Canva, Australia's most valuable private company, making complicated design tools simple for millions of people. Selling a home is full of the same needless complexity, and I'm building Pikelet to make it just as simple.

FAQ

Honest answers.

More on the fee itself on the pricing page.

Questions

Ask us anything.

The fee, your suburb, timing, anything at all. Call, text or email.

Call or text0458 892 000 Emailhello@pikelet.com.au

Get started

See what your home is worth. Free.

Enter your address. If we cover your area, your report is texted to you within 8 hours. No obligation to list, no cold calls.

or email hello@pikelet.com.au

Pay less commission.

Under contract in 11 days.

Pikelet listings

Eight steps. Two payments.

Pikelet property report

Sign the Form 6

Off-market pricing test

Go live on realestate.com.au and Domain

Open homes and private inspections

The market, watched daily

Offers come in

Negotiation

8Settlement·$9,500

Same agency service. A third of the cost.

We've binned the costs that don't maximise your profit on sale.

We are on a mission to build a more efficient, transparent and honest real estate industry.

Kaitlyn Sapier

Jackson Grant

Honest answers.

How is this different to a normal real estate agency?

What does the fee actually cover?

Which areas do you cover?

When should I NOT use Pikelet?

Ask us anything.

See what your home is worth. Free.

8Settlement$9,500